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Description
The embossed design stages the Winston pack as though it's resting on its own tabletop stand, a visual device meant to make the box feel like a real object rather than flat printed art reinforcing the "crush-proof hard box" message the whole campaign was built around

And the kind of default voice for that sort of humor and that kind of content is this sort of joking, slightly self-aware and definitely negative is not quite the right word, but yeah, joking about addiction in that way, about one's self, one's own self being addicted, seems like the kind of default way of talking about it

The new law will restrict those under 21 to purchase tobacco for smoking, dipping, chewing and vaping
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